Slumy:
I think one pays something (like a 15 cent fee) every time he/she submits a 1¢ bid. Money thus earned significantly exceeds the final bid price.
I.e. If there are 100 one cent bids moving the price from zero up to a dollar, they have already taken in $15, and the sale is not over.
Get to a 10-buck accumulation in one cent increments, and they've taken in $150. One hundred bucks, and they have $1,500 in hand. A really great scheme. Wish I had thought of it. Think of their income if something gets into the $500 or 1K range.
One can likely surf up some reviews that provide a better explanation.
EDITED:
Just went to their site and checked. Each submitted bid brings in 13¢. My error. So, for the Jeep, $5,627 x 100 means 562,700 1-cent bids were accumulated. Multiply that by their 13¢ take for each bid, and their income was $68,471.00. Probably some profit margin therein.
In the end, the winner also has the privilege of paying the final bid price (I.e. $5,627) added to the take above for a total of $74,098.00 for the company.
The $17 icemaker brought in $238.00
Great if one was the last bidder, but the real money came from all the suckers that pushed it up there.
I recall some penny auctions when I was a child for grade school fundraisers. As long as kids kept tossing in single pennies the auction kept going. Pretty well cleaned out everyone but the last kid standing.
Last edited by 1minute; 05/11/24.